pay_per_click_advertising
pay_per_click_marketing
ppc

» Pay-Per-Click Providers


Pay-Per-Click Advertising & Bid Management Services

The costs associated with this service will take into account the following factors:
» Number of targeted keywords/phrases
» Number of PPC programs being managed
(Is the client only interested in Google AdWords or do
they want to run a campaign in all of the services we offer?)
» Competitiveness of the clients industry/keywords

Words/Phrases Set-up Fee Monthly Main Min. Contract
10 $399 $125 3 months
20 $599 $225 3 months
40 $799 $350 3 months

The actual cost of clicks is paid directly to the search engine.

PPC setup includes:

» Initial Strategy Consultation
» Advanced keyword research
» Competitive Analysis
» Google and/or Overture account setup
» Strategic Ad Copywriting
» Landing Page selections/recommendations
» Setup campaigns, ad groups and keywords

Monthly Management includes:

» Strategic Bid Management
» Monitoring Clicks, Conversions and click fraud activity
» Refining and Testing Creative Ads
» Personal consultations as needed
» Monthly reporting and consultations

Advanced Keyword Research

We work with you to select the keywords and phrases that are most relevant to your site's content, products and services. Keyword analysis is a continuous process and as greater understanding is gained of which words and phrases are proving the most effective we'll enhance and expand the use of the "performers", while dropping the keywords that don't produce. It's also important in pay-per-click advertising to find keywords that get you converting customers and not those that may be a little too generic.

Competitive Analysis

We'll study your competition's listings to ascertain the words they are bidding on and their position in the search results. This combined with your monthly pay-per-click marketing budget will determine how we will procede.

Strategic Bidding Management

Based upon the keywords and competitive analysis, we will formulate a par-per-click marketing strategy for placing bids. Our goal is to get you the highest, most cost effective placement. As an example, say the number one result for the phrase is at a bid price of fifty cents and number two is at 10. Our strategy would be to bid 11 cents. You'll show up in the number 2, your targeted traffic will zoom, and it's been accomplished at a far lower cost than if you were to bid for the number 1 position.

Bid Monitoring and Gap Bidding

Once the Pay-Per-Click advertising bids are initially placed, our work is just getting started. We'll be actively monitoring to maintain or increase your positioning and ROI. We'll review your bids on a bi-weekly basis and make adjustments based on factors such as desired position, bid gaps, and budget.

Bid gaps occur when one listing(s) just under another has dropped out from the time of the last bid. Let's say a number 1 ranking is achieved with a bid of 70 cents over the competition's 69 cents. A few days later the number 2 listing drops to 30 cents. That 40 cent spread between the current bid and the new number 2 is the bid gap. Gap Bidding is making the appropriate bid adjustments to close those gaps and protect from overpaying for keyword bids. 40 cents a click may not sound like a lot but it starts to add up if one is overpaying 40 cents for hundreds or even thousands of clicks.

Web Analytics

We work with the client to select the key words and phrases that are relevant to their site's content, products and services. Keyword analysis is a continuous process and as greater understanding is gained of which words and phrases are proving the most effective we'll enhance and expand the use of the "performers", while dropping the keywords that don't produce.

PPC ROI Tracking

Using PPC while failing to track ROI can lead to a huge waste of money. You can track your ROI manually, but it is a very time consuming task. The more cost-effective route is to employ an ROI tracking service (included in the monthly maintenance).

ROI tracking will provide you with cost-to-revenue analysis that reveals which pay-per-click advertising search terms bring in the most new customers, the most orders, and which PPC terms are working best to convert visitors to customers.



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